With the right digital marketing company by your side, you can identify & reach the right target audience at an optimized cost to achieve desired business outcomes. The efforts can be targeted to the people who will most likely become your buyers instead of broadcasting your advertisements to a random audience. With digital marketing, it is also easier to measure the success of your marketing strategies with supporting tools. So, identifying your target audience, their user behaviour & habits, understanding the market, understanding their need, understanding how a product solves the need, and what should a brand say – to effectively convey the product proposition to the customer